
R.E.A.D.
Recognize Education Activates Dedication
“...countless lives have been touched by their service. They are an organization that we should all look for and try to help out!”
- Jenna Busch Hager, The Today Show
What We Do
Hidden Gems Literary Emporium is a nonprofit bookstore that provides free and affordable books to children, families, and communities across the country. By providing joyful literary experiences and expanding access to education, we spark intrinsic motivation that builds lifelong reading habits and drives educational success.
Why We Do It
Books are more than stories — they’re powerful tools for opportunity, well-being, and lifelong success. What started as a family-led effort has grown into a community-powered movement to close the literacy gap and unlock brighter futures. We see the impact of limited access every day — children falling further behind, families struggling to get ahead, and communities bound by barriers they did not build.
That’s why we take action.
By igniting a love for learning and providing access to books and educational resources, we lift communities to grow stronger through shared knowledge, empower families to make informed decisions, and help children succeed in school–and beyond.
How We Do It
We meet people where they are and connect them to the power of reading through:
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Free Book Giveaways & Events
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Free Book Tours Across the Country
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School & Community Partnerships & Programming
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Books That Reflect the Real Lives of Our Readers